There's a big difference between a customer having a build to his specifications vs buying a prebuilt NAMM special build. What I don't understand is the company doing "bespoke" custom builds for "influencers" vs people who have supported them for 10 or 20 years. For an artist, I'll give them more of a pass, as it most companies have artist programs. Frankie Ballard
It's great that these people are finally looking at Heritage guitars, but how does someone who has ignored Heritage for years get to spec out a guitar with their color, a P90/PAF and Bigsby for free?
Maybe it's because I'm old school, but social media influencers are probably the lowest point on my list of reasons to look at something, much less to buy something. I find about 90% of the online reviews or gear to be utterly useless.