Agreed
Now... I do wish "Heritage" continued success and growth. I know they are making great guitars, expanding the name recognition, and doing what they feel they need to do to thrive in today's market... but that doesn't mean I have to accept that it's the same company with the same story that I fell in love with so many years ago.
I used to have to often explain my Heritages to people; but I could do so with pride. Now that conversation becomes a little more drawn out; add in these cheap bolt-on reasonable facsimiles for "Heritages", and that conversation now starts to become quite pedantic.
If they had only put "Ascent" or even "Heritage Ascent" on the headstock... something to differentiate it from the main brand... I feel like that would have been a little better. But since they didn't, it does, to me, feel like it dilutes the brand as a whole.
Then again, it's not like my opinion means much to anyone, and I'm certainly not the target consumer for these. So I guess I just typed all that out simply to hear myself think out loud.