There was a reason when the old guard retired, Heritage only made the 535 and 150's and discontinued or limited production of archtops. They opened to Sweatwater and other large retailers and cut off lots of brick and mortar, mom and pops stores. They were looking at the bottom line. The time and expense of building one-off for Boomers and dealing with expectations of same was altruistic and a money suck. Having a website promising future "bespoke" and making the occasional for a high-profile player and influencers is smart marketing. I was fortunate to have my builds made in 2009, 2011 and 2013. Those days are gone forever over a long time ago, oh well!