HANGAR18 Posted February 3, 2014 Posted February 3, 2014 That's what I've found myself telling people lately when I find myself tryign to introduce someone to the brand. "Heritage Guitars builds brand new vintage guitars". That phrase seems to convey a lot in a world of short attention spans. If someone is really interested to know more about what the heck I'm talking about, THEN I can go into the longer explanation of the original Gibson factory and blah blah blah. It's pretty clear to many of us that people usually learn about Heritage guitars by word of mouth and I like to do my part when I can to let people know about these great instruments. To me, it really is like being able to buy a vintage instrument, made the old school way, which was literally made yesterday, last month or last year as the case may be. If you are ever inclined to spread the word about Heritage guitars, feel free to use that line if you like. "Heritage Guitars builds brand new vintage guitars". Thus concludes my 2000th post.
tulk1 Posted February 3, 2014 Posted February 3, 2014 Not a bad way of putting it. Welcome to the 2k+ obsessed club.
DetroitBlues Posted February 3, 2014 Posted February 3, 2014 2,000 posts... I remember it just like yesterday... To which yesterday was a lousy day of football and I'm trying to forget. Congrats on the post, great way to explain the history/
Guest HRB853370 Posted February 3, 2014 Posted February 3, 2014 Yesterday was an awesome day of football, especially with Peyton losing in great style! I would be more inclined to say Heritage builds them like the vintage guitars of that past. That seems to be a little more accurate. You cannot build a new vintage guitar. Its just not possible unless you can go back in time.
tsp17 Posted February 3, 2014 Posted February 3, 2014 you are on fire lately! well said. i say something similar to your version and Slammer's. only 565 posts to go for me to reach 2,000!
Gitfiddler Posted February 3, 2014 Posted February 3, 2014 I agree and have been telling folks that for years. Heritage builds brand new vintage guitars could have been a great ad campaign for them. Here's another slogan they can use: VOS = Vintage Old School
Beagle216 Posted February 3, 2014 Posted February 3, 2014 I love that saying, I think it fits Heritage perfectly. If they advertised this would be the perfect tagline.
Redsand Posted February 3, 2014 Posted February 3, 2014 Tomato or Tomato, I like the underlined point of both!! I don't know how ya'll rack up so many posts? I'm in and out of the HOC from work all day long and I don't even have 500. I see that commenting nice flame, that's a beauty, what's the weight on that, what's the neck like, what pick ups and so on will definitely add up quickly!
schundog Posted February 4, 2014 Posted February 4, 2014 That's a great description, Danny! I also like Heritage's little dig on Gibby's "Only a Gibson is Good Enough." Heritage's sign in the factory says "....When Good Enough ISN'T."
houndhome Posted February 4, 2014 Posted February 4, 2014 The " When good enough isnt good enough" was an advertising slogan originally used by Epiphone (then a separate company) back in the 1940's which was the reason why Gibson deleted the "Only a Gibson is good enough" banner logo from their headstock.
holyroller Posted February 14, 2014 Posted February 14, 2014 This should be a full page ad in all the magazines!! I agree and have been telling folks that for years. Heritage builds brand new vintage guitars could have been a great ad campaign for them. Here's another slogan they can use: VOS = Vintage Old School
pressure Posted February 14, 2014 Posted February 14, 2014 These ads were done in 2009. I got no response from Heritage so I believe they don't want to pursue this style of advertising. Just posting here for the members enjoyment. I will post 6 ads but I can only post 2 at a time. 6 more ads to follow.
pressure Posted February 14, 2014 Posted February 14, 2014 And the last 2 ads. These ads were created by me. All copy was written by me. The concept is mine. Images were taken from the HOC members with the exception of some guitars. Mimi Fox was taken from the internet to represent what an artist tie-in might look like.
Gitfiddler Posted February 14, 2014 Posted February 14, 2014 All nicely done! Not sure why they weren't used...except for the cost of advertising, of course.
Steiner Posted February 15, 2014 Posted February 15, 2014 A Smashing Success!!! Mighty fine job. Thank you.
DavesNotHere Posted February 15, 2014 Posted February 15, 2014 These ads were done in 2009. I got no response from Heritage so I believe they don't want to pursue this style of advertising. Just posting here for the members enjoyment. I will post 6 ads but I can only post 2 at a time. 6 more ads to follow. Nicely done! Do you have a background in advertising?
pressure Posted February 15, 2014 Posted February 15, 2014 Thanks for the kind words. I do have a background in advertising - 40 years. I have worked on McDonalds, Kelloggs (all of their package design for 10 years), Samsung (all of their international and domestic advertising for 8 years), Philip Morris (Marlboro, Virginia Slims, Accord, Chesterfield, Merit etc...), Blackberry, Allstate, AstraZeneca, Beef Council, Spiegel, Hallmark, Altoids, KraftMaid, Nintendo, General Motors, Procter & Gamble, Symantec, United Airlines, Ballys Health Clubs, Coca-Cola, Comcast, Dean Foods and this is just a partial list.
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