Is there such a thing as a Heritage retail price list?

[6stringjazz]

Just wondering if there is a retail price list anywhere online?

[Polo]

I've never actually seen anything.

 

The dealers always like to toss around an eye opening MSRP before delivering "their" can't beat pricing so I assume the fellas at 225 must have to send out an updated pricing guide from time to time but what do I know?

[Steiner]

They have published a retail list in the past. I haven't seen one available in years.

 

Your best bet may be to contact either of the two dealing members who post here often:

 

MilleniumMaestro and/or SkyDog52. Both should be able to quote from the same list and are true, stand-up guys.

 

Happy Hunting!

[TalismanRich]

The 2015 catalog that was available at PSP has retail pricing in it. The highest priced guitar is for the Super Kenny Burrell at $8960. The H137 is the lowest at $2700 for either second edition or double cut.

 

[Gitfiddler]

Just for fun, and because many of us have seen Heritage prices rise (appropriately) over the years, here's the long outdated 2007-2008 price list.

 

(All catalog pricing appears to be 'suggested retail' and not 'dealer selling pricing').

 

 

[ElNumero]

Just for fun, and because many of us have seen Heritage prices rise (appropriately) over the years, here's the long outdated 2007-2008 price list.

 

(All catalog pricing appears to be 'suggested retail' and not 'dealer selling pricing').

 

 

Great sharing Rich. Just go there and they will hand you a catalog of prices. Better yet, contact a dealer and just ask what the price is for a specific model. They will gladly tell you.

[Millennium Maestro]

Key thing with Heritage MSRPs on the 2015 catalog is that all prices are for a base models (Solid colors/ few trans finishes) add 200 for case... Add for upgrades and premium options.

 

If anybody would like a catalog, I have a few... Please PM me with your mailing information

[HANGAR18]

Regarding MSRP, I've never seen anyone pay MSRP for a guitar (or anything else for that matter) and I would openly laugh in the face of any dealer who expected someone to pay MRSP for a guitar. As a general rule, for guitar sales, I expect dealer cost to be half of MSRP, and then for the dealer to mark up the guitar 50% above cost, which is still a good bit below MSRP. From there, the negotiation begins. For a good customer, a 10% discount still provides the dealer with a 40% profit.

 

From here, the dealers can make modifications to the formula to increase their profit margin while remaining competitive in their pricing. They can either reduce their expenses (overhead) by either buying guitars in bulk in order to qualify for a discount from the manufacturer or they can find cheaper rent or reduce the operating expenses for their store. This allows the dealer to keep the discounted sale price on the guitar while increasing the profit margin.

 

And then comes my favorite (as a guitar buyer) example where the dealer needs cash flow and they need it NOW and offer a guitar at a 10% markup in order to get their hands on cash fast. That doesn't happen very often but when it does, it's time for a celebration at the unbelievably great deal I just got! Deals like that are more common when the dealer knows he is going to have to pay tax on his on-hand inventory when the new year hits so it is financially advantageous to unload inventory fast so he doesn't have to pay extra tax on it.

[RickFinsta]

Keeping in mind I've been out of industry for awhile, but still pay cost or cost +5-10% from my old employer for anything he can get. This is a "glimpse" of the pricing structure we had back in the day. We dealt Fender, Martin, Ibanez, Robin, Marshall, and then a bunch of PA gear.

 

There were three basic pricing structures; A, B, and C marks. A mark is the dealer pays 50% of MSRP. Store tag pricing will be around 80-85% of that, 75% is a decent blowout sale price. Good customers (buy a lot of stuff) will get down around 70% pretty easily. Dealer needs to make 15% on this to keep the lights on but 20% is where you can maybe stop sweating and buy yourself something nice like a hot meal or maybe a used van for gigging! LOL

 

C Mark is dealer pays 85% of MSRP. Think high end and boutique stuff like Mesa Boogie. You're maybe getting 5% off sticker price on this. Expect to pay full retail.

 

B mark is somewhere in between, and also applicable to some wholesale seller catalog orders (we used Harris-Teller back in the day).

 

That said, money talks, and more volume often means better price breaks. We had to drop our Fender dealership because they wanted us to be moving way more product than we could a year (we did mid five figures, they wanted six figures IIRC). Many companies have minimum buy-ins (including specific models) to maintain a dealership - Martin was this way. I think that lasted only a few years at the shop (I was in college by this time and not working in the store) - you can only have so many of those stupid backpacker guitars laying around not selling before you just can't justify buying another one for next year's buy-in.

 

So without knowing specifics, if a dealer is going to knock 25-30% off retail to be competitive on the showroom tag, you bet your ass it is an A mark with some guys getting volume discounts. I get some pretty good deals at the local shops because they all know what I know...

 

Hope that's helpful.

[HANGAR18]

 

C Mark is dealer pays 85% of MSRP. Think high end and boutique stuff like Mesa Boogie. You're maybe getting 5% off sticker price on this. Expect to pay full retail.

 

 

 

That makes sense. There are some items, like Mesa where everyone sells them for the same exact price with virtually no wiggle room. My local Mesa dealer would only wiggle on the price just enough the match Sweetwater's price by eating the tax on a new amp purchase. So, I wound up buying one new Mesa amp and a new Mesa cabinet from him (I like to support the small Ma&Pa shops when I can.) Items like that also command a higher used price too. I usually pay the same price or a little more for a used Mesa 2x12 as I would for a Marshall 4x12.