Well, considering there are not a lot of manufacturing differences for Heritage between the standard line and the custom core line, and considering they are pricing the custom core line anywhere from 1/2 to 1/3 more than the standards,... then I would say Heritage's profit margin is MUCH higher with the custom core line. And thus, fewer custom core guitars need to be sold to keep a higher profit over the standard line. Also, I think the custom core line has been a HUGE success. Of all the Heritage guitar owners groups forums (obviously here at HOC and on Facebook), the number of owners reporting a new custom core Heritage purchase BY FAR out weighs the number of new standard line Heritage purchases.
For me, the lighter weight on my Custom Core 150 has justified it's price. Last night, I played the Aged CC 150 comparing it to my Murphy Ultra Lite aged R9. Other than the different frets on the CC 150, I am not so sure the CC 150 is not a better guitar.... again, validating the price of the custom core line.